Experiment Bet Sizing Using Revenue Per Session (RPS)
📰 Medium · Startup
Learn to size experiments using Revenue Per Session (RPS) to link changes to real dollars and reduce misleading conversion signals
Action Steps
- Calculate Revenue Per Session (RPS) for your website or application
- Use RPS to determine the expected value of an experiment
- Decide on a bet size based on the expected value and potential risk
- Run the experiment and monitor the results
- Adjust the bet size and experiment design as needed
Who Needs to Know This
Product managers and growth hackers can benefit from this technique to optimize experiment bet sizing and reduce risk
Key Insight
💡 Using RPS to size experiments helps to link changes to real dollars and reduce misleading conversion signals
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Size your experiments with Revenue Per Session (RPS) to maximize ROI and minimize risk
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