#c21: The Attention Commons — When Presence Is Automated and Presence Is All That’s Rewarded

📰 Medium · AI

Learn how automated presence is changing online engagement and the implications for attention and reward systems

intermediate Published 18 Apr 2026
Action Steps
  1. Analyze the concept of automated presence and its effects on online engagement
  2. Evaluate the current reward systems on social media platforms and their potential biases
  3. Design alternative systems that prioritize attention over presence
  4. Test and iterate on these new systems to ensure they promote meaningful engagement
  5. Consider the ethical implications of automated presence and its potential impact on online discourse
Who Needs to Know This

This article is relevant for product managers, designers, and marketers who want to understand the impact of automated presence on online engagement and how to design systems that reward attention, not just presence.

Key Insight

💡 Automated presence can lead to a crisis of authenticity in online engagement, where presence is rewarded over attention

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🤖 Automated presence is changing online engagement! 📊 Learn how to design systems that reward attention, not just presence 💡
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