Building a UTM Attribution Engine with Supabase Edge Functions (Open Source)

📰 Dev.to · Krishna

Learn to build a UTM attribution engine using Supabase Edge Functions for open-source marketing automation

intermediate Published 16 Mar 2026
Action Steps
  1. Build a UTM attribution engine using Supabase Edge Functions
  2. Configure Edge Functions to capture UTM parameters from ad clicks
  3. Run SQL queries to store and analyze attribution data in Supabase
  4. Test the attribution engine with sample ad click data
  5. Apply the attribution engine to real-world marketing automation workflows
Who Needs to Know This

Marketing automation teams and developers can benefit from this tutorial to improve their attribution tracking and analysis capabilities

Key Insight

💡 Supabase Edge Functions can be used to build a scalable and open-source UTM attribution engine for marketing automation

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🚀 Build a UTM attribution engine with Supabase Edge Functions for open-source marketing automation! 📈

Key Takeaways

Learn to build a UTM attribution engine using Supabase Edge Functions for open-source marketing automation

Full Article

One of the hardest problems in marketing automation is attribution — knowing which ad drove which...
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