Are we fully back to keyword stuffing now?

So I've been building simple marketing sites as a portion of my business for about 15 years now, it's probably half of our work. For a long time, we were focused on making more visually appealing sites, not being overly wordy, making it something a human can quickly scan through, understand, and follow a CTA to convert (book appointment, call now, whatever). Now, though, based on our own real data and some work to improve SEO for some of our own sites on