Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Key Takeaways Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the new reality. AI Overviews now appear at the top of Google search results for millions of queries, answering user questions before they ever reach the ads. Impressions hold steady or climb. Clicks get […]