Align Generative Artificial Intelligence with Human Preferences: A Novel Large Language Model Fine-Tuning Method for Online Review Management

arXiv:2604.21209v1 Announce Type: new Abstract: Online reviews have played a pivotal role in consumers' decision-making processes. Existing research has highlighted the significant impact of managerial review responses on customer relationship management and firm performance. However, a large portion of online reviews remains unaddressed due to the considerable human labor required to respond to the rapid growth of online reviews. While generative AI has achieved remarkable success in a range of