Your TV may be tracking your viewing data - here's how to stop it (beyond disabling ACR)

📰 ZDNet

Your TV may be tracking your viewing data, and disabling ACR is not enough to stop it

intermediate Published 3 Apr 2026

Action Steps

Check your TV's settings to see if data collection is enabled
Look for options to disable data collection or limit the types of data that are collected
Consider using a VPN or other privacy tools to protect your viewing data
Research and understand the different types of data that are collected by your TV and how they are used

Who Needs to Know This

This information is relevant to product managers and designers who work on TV and streaming devices, as well as marketers who use viewing data for advertising purposes. They can benefit from understanding how to protect user privacy and how viewing data is collected and used.

Key Insight

💡 Disabling ACR is not enough to stop your TV from tracking your viewing data, and additional steps are needed to protect your privacy