The Future CMO: Why Marketing Must Become a Commercial Growth Function

1. 1Assess current marketing strategies to identify areas for commercial growth
2. 2Develop a data-driven approach to measure marketing's impact on revenue
3. 3Align marketing goals with business objectives to drive commercial growth
4. 4Explore new channels and tactics to expand marketing's reach and effectiveness
5. 5Integrate marketing with sales and product teams to create a unified commercial growth function

CMOs and marketing leaders must adapt to this shift to remain effective, while CEOs and founders should prioritize commercial growth when evaluating marketing strategies

💡 Marketing's role is shifting from brand and demand generation to driving commercial growth and revenue

💡 The future CMO: marketing must become a commercial growth function to drive business success