So Your Traffic Tanked: What Smart CMOs Do Next

📰 Search Engine Journal

CMOs should rethink strategy, structure, and measurement in response to declining organic traffic

intermediate Published 31 Mar 2026

Action Steps

Assess current traffic and conversion trends
Identify opportunities to optimize for answer engines
Rethink marketing strategy to focus on high-intent keywords and content
Adjust measurement and tracking to prioritize conversion metrics

Who Needs to Know This

CMOs and marketing teams can benefit from reevaluating their approach to drive higher-intent conversions, and work with their analytics teams to adjust measurement and tracking

Key Insight

💡 Declining organic traffic can be offset by optimizing for answer engines and high-intent conversions