Most People Don’t Have a Strategy — They Have a Story They Keep Telling Themselves

📰 Medium · Startup

Many entrepreneurs have a story about their business strategy rather than an actual plan, which can hinder success

intermediate Published 26 Apr 2026
Action Steps
  1. Identify your business goals and objectives
  2. Assess your current strategy and distinguish it from the story you tell yourself
  3. Develop a concrete plan with actionable steps and milestones
  4. Test and refine your strategy based on feedback and results
  5. Compare your strategy to your story and make adjustments as needed
Who Needs to Know This

Founders and entrepreneurs can benefit from recognizing the difference between a story and a strategy to make informed decisions and drive business growth

Key Insight

💡 Having a clear strategy is crucial for business success, and it's essential to distinguish it from the story you tell yourself

Share This
💡 Don't confuse your business story with your actual strategy #entrepreneurship #startup
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