Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern

📰 Search Engine Journal

Google is testing 'Ask YouTube', a conversational search feature that returns AI summaries with cited videos, available to US Premium users

intermediate Published 28 Apr 2026

Action Steps

Try searching for topics on YouTube using the 'Ask YouTube' feature to see how it returns AI summaries
Analyze the search results to understand how the feature cites videos and provides context
Optimize your YouTube video titles, descriptions, and tags to improve their visibility in 'Ask YouTube' search results
Use the feature to research topics and find relevant videos to cite in your own content
Compare the search results from 'Ask YouTube' with traditional YouTube search to see the differences in output

Who Needs to Know This

This feature can benefit content creators, marketers, and SEO specialists who want to optimize their YouTube videos for better search visibility and user engagement

Key Insight

💡 Google's 'Ask YouTube' feature uses AI to provide concise summaries of search results with cited videos, enhancing user experience and search visibility