Flipsnack and the shift toward motion-first business content with living visuals

📰 The Next Web AI

Interactive content generates 52.6% higher engagement than static formats, shifting expectations for digital content production

intermediate Published 30 Mar 2026

Action Steps

Assess current content formats and identify opportunities for interactive content
Explore tools and platforms that support motion-first content creation
Develop a strategy to incorporate dynamic media into marketing and sales efforts
Monitor and measure engagement metrics to optimize content performance

Who Needs to Know This

Marketing and product teams can benefit from understanding the shift towards motion-first business content to increase engagement and brand recall

Key Insight

💡 Interactive content outperforms static content in terms of engagement and brand recall