DYQUE Energy launches Mega Dealership Programme to unlock billion-naira solar projects

📰 Techpoint Africa

DYQUE Energy launches Mega Dealership Programme to accelerate large-scale solar projects in Nigeria

intermediate Published 7 Apr 2026

Action Steps

Identify potential dealers for the Mega Dealership Programme
Develop marketing strategies to promote the programme
Allocate ₦500m in marketing and ₦300m in dealer incentives
Monitor and evaluate programme success

Who Needs to Know This

Sales and marketing teams at DYQUE Energy benefit from this program as it provides incentives and funding to promote large-scale solar projects, while product managers can leverage this initiative to expand the company's reach in the Nigerian market

Key Insight

💡 Investing in dealership programmes can accelerate the adoption of renewable energy solutions